The challenge
Pet-nutrition founder wanted to launch with a subscription model — recurring revenue from day one.
Our approach
- Brand positioning around vet-grade ingredients.
- Site with breed + age + weight calculator.
- Subscription with skip / pause flexibility.
- Meta + Google paid targeting pet-parent communities.
Outcomes
Subscribers in 4 months
1,000+
Avg. monthly recurring per sub
₹1,840
Retention at month 3
78%
Calculator → subscribe
28%