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Real Estate

Discreet luxury-real-estate campaign for an HNI-only project

Invitation-only LinkedIn + Meta campaign sourcing 28 HNI walk-ins per launch event, without a public site.

3 months / per launchClient: Luxury developer · ₹15Cr+ ticket project
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Reliance on broker network for HNI leads.
  • No discreet digital channel.
  • Walk-ins unpredictable; events under-attended.
  • Concierge follow-up handled over email — slow.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
🔑
28
  • Predictable HNI walk-ins per launch event.
  • Invitation-only flow keeps brand exclusive.
  • Floor-plans delivered on WhatsApp post-RSVP.
  • Broker network supplements, not depends.

The challenge

A luxury developer wanted HNI walk-ins for a ₹15Cr+ project but couldn't publicise it — needed discreet, invite-only acquisition.

Our approach

  • Brand films shot for LinkedIn + IG Reels — no project name shown.
  • Lookalike audiences off the developer's prior buyer list.
  • RSVP-only event landing pages, manually approved.
  • Concierge WhatsApp lane post-RSVP with floor-plan delivery.

Outcomes

Qualified walk-ins per event
28
Conversion at event
9%
CPL on HNI audience
₹1,800
Units closed in window
4