Clothing & Fashion

Omnichannel rollout for a 22-store ethnic-wear chain

Store inventory unified across web + 22 outlets; lost-sale 'out-of-stock' incidents cut 90%.

6 monthsClient: Ethnic-wear retailer · 22 stores

The transformation

Before vs After

BeforeWhere they started

·Sales

·Inventory

·HR

·Payroll

·Accounts

·Reports

Web inventory disconnected from stores.
'Out of stock' shown when stock existed.
Returns only at purchasing outlet.
No WhatsApp restock alerts.

AfterWhere Sphyx took them

✓Sales

✓Inventory

✓HR

✓Payroll

✓Accounts

✓Reports

🥻

1,100 / wk

One inventory across web + 22 outlets.
Click-and-collect live in every store.
Cross-outlet returns + auto-refund.
WhatsApp restock alerts boost retention.

The challenge

A 22-store ethnic-wear chain had a web store that didn't know what its retail stores stocked. Customers were told 'out of stock' online while the physical store had 12 pieces.

Our approach

Real-time inventory sync across web + 22 outlets.
Click-and-collect with 2-hour same-day pickup.
WhatsApp 'in-stock' alerts per outlet.
Returns accepted at any outlet, refund auto-issued.

Outcomes

Same-day click-and-collect orders

1,100 / wk

Lost-sale 'out-of-stock' incidents

−90%

Cross-outlet returns

18% of all returns

Blended (online + offline) revenue

+28%