Sphyx Digital — You Think It, We Build.
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Clothing & Fashion

Launch campaign for a Gen-Z denim brand

Sold out launch drop in 11 days using only IG creators + Meta paid; 4.8× ROAS.

2.5 monthsClient: Denim D2C · Gen-Z first
The transformation

Before vs After

BeforeWhere they started
CPM↑ ₹312
ROAS 0.9×
25
F
M
  • Zero customer base.
  • No celebrity / influencer access.
  • Limited launch budget.
  • No retail distribution.
AfterWhere Sphyx took them
CPM↓ ₹64
ROAS 5.4×
25
F
M
👖
11 days
  • Launch drop sold out in 11 days.
  • Owned waitlist of 8,400 for next drop.
  • 12 creator partnerships now repeatable.
  • Drop-2 forecast already oversubscribed.

The challenge

A new denim brand needed to sell out its launch drop without a celebrity face and without retail.

Our approach

  • Drop strategy: 600 pieces, 3 cuts, 11-day window.
  • 12 nano + 3 mid creators on IG with raw try-on content.
  • Meta paid layered on top of organic creator traction.
  • Waitlist → countdown → SMS launch hammer.

Outcomes

Time to sell-out
11 days
Waitlist → buyer conversion
22%
ROAS on Meta paid
4.8×
Owned email/SMS list at sellout
8,400