Shreya is the strategic spine of Sphyx — the marketer with category-defining experience inside two of India's largest brands. 12+ years across marketing, branding, and strategy.
“Marketing isn't a department. It's the decision the customer makes in three seconds. We design those three seconds.”
I spent years inside two of India's category-defining brands, and the lesson that stuck wasn't about advertising. It was that the brand is the decision the customer makes when no one is watching — when they're alone with a category and three options. Sphyx exists to make that three-second decision land on you, on purpose, repeatedly. That takes positioning that's earned, not invented. And it takes execution that touches everything from the pack to the post.
Engagements Shreya personally leads.
- Brand positioning + identity systems for category-defining launches.
- Repositioning of mature brands losing relevance.
- Category go-to-market for new product lines or new geographies.
- Founder-led content engines — voice capture, pillar strategy, cadence.
- Marketing leadership coaching for founders building their first marketing team.
- Customer-research-driven message frameworks.
Four principles, every project.
Identity work that skips positioning is just decoration. We won't do the visuals until the position is sharp.
Customers care about the change in their life. The brand earns the right to be there by helping that change happen.
We build voice the way a typographer builds a type-system — rules, exceptions, ranges. Not vibes.
Great content with no distribution is worse than average content shipped weekly. We design for both, but never confuse the two.
What Shreya won't take on.
- × Logo refresh without underlying positioning work.
- × Quick taglines / 'name the brand' workshops in isolation.
- × Performance-only engagements with no brand foundation.
Every Sphyx engagement runs with founder-level oversight.
Tell us what you need. Shreya sees the brief the same day and replies within 24 hours — plan + price.